Company Overview
SBTech Group PLC Profile & History
- Established 2007 as a specialist sports-betting provider focused on dynamic in-play trading.
- Grew into a veteran company with 1 000+ employees before its 2020 business combination.
Acquisition by DraftKings & Corporate Evolution
- In April 2020 Diamond Eagle SPAC merged DraftKings and SBTech to create a vertically integrated NASDAQ-listed operator valued at US $3.3 bn.
- SBTech now forms the B2B tech arm “DraftKings B2B Solutions,” retaining its proprietary platform and global offices.
Global Presence
Offices in Stockholm, Malta, Bucharest and Manila support sales, development and 24/7 trading operations.
Core Platform & Products
Sportsbook Platform & In-Play Betting Engine
SBTech’s sportsbook covers 100+ sports and 1 300 betting markets, delivering 60 000 live events each month with sub-second pricing latency.
Real-Time Odds & BetBuilder
The proprietary Yourbet BetBuilder lets players combine same-game selections with live, auto-priced odds.
Front-End UI & API Integration
A responsive UI layer and open REST/WebSocket APIs allow partners like GAN and Resorts Casino to launch omni-channel books rapidly.
Live Casino & Virtual Sports
SBTech aggregates premium casino streams and Inspired Gaming virtuals into a single wallet for seamless cross-sell.
Risk Management & Data Visualisation
AI models flag anomalies, while a Chameleon360™ dashboard visualises trading KPIs and customer intelligence in real time.
Technology & Innovation
Proprietary Tech Stack
Containerised micro-services enable elastic scaling and independent feature releases.
Mobile-First & Multi-Channel
Native apps, HTML5 web and retail self-service terminals share one account, ensuring friction-free switching between channels.
AI-Powered Analytics
Machine-learning algorithms optimise odds, detect fraud and power personalised bet prompts.
Market Presence & Partnerships
- Supplies DraftKings’ own US sportsbook technology stack.
- Long-standing deals with Unibet, 32Red and regional operators like Get’s Bet in Romania.
- Holds licences or certifications in 20+ regulated markets including Romania (ONJN Class 2).
Integrity & Compliance
SBTech supports IBIA integrity monitoring and embeds responsible-gaming controls across all channels.
SBTech Global Consulting & Support
| Service | Highlights |
|---|---|
| Managed Trading | 24/7 risk, pricing and settlement by veteran traders. |
| Account Management | Dedicated execs and custom dev sprints for every operator. |
| Tech Support | Tier-1 SLA with proactive monitoring from Manila NOC. |
Why Choose SBTech
Award-Winning Innovation
Named Sportsbook Supplier of the Year at the SBC Awards 2017 for product innovation and performance.
Customisable & Scalable
Operators can customize front-end, markets and bonuses while relying on a proven, cloud-native backbone built for rapid expansion.
Fast Time-to-Market
Case studies show speed-to-launch < 60 days in newly regulated territories such as New Jersey and Romania.
Conclusion & Call to Action
With a fifteen-year track record of powering high-volume sports betting, SBTech offers operators a customisable, data-driven solution backed by DraftKings’ resources and a global service organisation. Contact iGamingX to discover how SBTech can accelerate your entry or growth in regulated markets worldwide.