Company Overview
Established in 2016 by current CEO Uri Poliavich, the company grew from a Malta start-up to a group with more than 1 000 staff and 45 live sites.
- Headquarters: Santa Venera / Sliema, Malta, with new 2 400 m² office opened March 2024.
- Regional hubs in Cyprus, Bulgaria, Denmark, Greece and an Ontario studio that supports the ToonieBet launch.
Regulatory Compliance & Licences
Soft2Bet holds Maltese (MGA), Swedish, Danish, Greek, Irish, Italian, Ontario and other national approvals, giving partners an immediate legal pathway into 12 regulated markets.
Core Products & Platforms
Turnkey Online-Casino Platform
- Fast deployment & scalability – full white-label goes live in four-to-six weeks and scales on AWS with 99.98 % uptime.
- ToonieBet, Elabet and other brands use the same stack, proving the localisation for Canada and Greece.
- Library of more than 7 000 casino games, including crash, live tables and slots from 120 studios.
Sportsbook & Sports-Betting Software
- Real-time odds, cash-out and same-game BetBuilder across 40+ sports and esports.
- Designed mobile-first, with quick markets and personalised widgets for Gen Z bettors.
Technology & Innovation
Modular Micro-services
Every feature – player account management, payments, KYC – exposes REST and WebSocket APIs, letting operators plug in extras without code rewrites.
Data-Driven Player Journeys
A Snowflake–AWS analytics hub unifies data from all brands, enabling real-time segmentation and lifting EBITDA by cutting infra costs 55 %.
Security & Responsible Gaming
ISO-aligned data centres, multi-factor admin access and built-in affordability checks meet each market’s privacy policy and safer-gambling requirements.
Player Engagement & Loyalty
MEGA Gamification Engines
MEGA (Motivational Engineering Gaming Application) adds quests, city-builder mechanics and card collections that boost time on site and repeat deposit ratio.
Account Management & Bonuses
Flexible bonus shop, free-bet tokens and sport-specific promos are managed from one back office and tracked at wager level for precise ROI.
Market Presence & Partnerships
Deployed iGaming Brands
Recent launches include Elabet.gr for Greece and ToonieBet.ca for Ontario.
Strategic Alliances
The platform integrates 220 payment options such as Trustly, Klarna and Apple Pay, plus new game deals with Octoplay and AvatarUX to keep content fresh.
Operator Services
Soft2Bet supplies B2B turnkey, white-label or standalone modules, supported by dedicated account managers and a 24/7 NOC.
Events & Recognition
- Interactive booth D10 at SBC Summit Americas 2025 showcased MEGA and new loyalty tools.
- Shortlisted for eight honours at Women in Gaming Diversity Awards 2025, reflecting its commitment to an inclusive workplace.
Why Choose Soft2Bet
- Track record – 45 live brands, steady licence expansion and multiple EGR & Global Gaming Awards wins show consistent delivery.
- Scalable, high-quality iGaming solutions – API-first build, cloud hosting and extensive payment coverage fit both start-ups and tier-one operators.
- Dedicated support – 1 000-plus staff cover tech, marketing and compliance, freeing partners to focus on player acquisition.
Start Partnering with Sof2Bet Today
Soft2Bet gives operators a fast route into regulated markets with a full online-casino and sportsbook offer, data-driven engagement tools and a proven gamification layer. Contact Soft2Bet or the iGamingX team to book a demo and see how MEGA and the turnkey platform can raise your player experience.