Company Overview
Amelco entered the gaming industry in 2006 with the clear objective of building modular trading tech for tier-one brands. A London HQ, a dev hub in Cyprus, and satellites on six continents now support 193 employees at Amelco.
Amelco’s Industry Leadership & Vision
The firm’s record-breaking U.S. handle during the last NFL campaign showed how a single code-base can scale quickly in a fast-paced sector. Head of Business Development Brandon Walker – yes, the “head of business development Brandon” everyone hears at panels – stated that product innovation and UX will decide the next wave of winners.
Amelco’s Global Footprint & Employees
Current rollout covers 30+ regulated markets, from Europe to americas, with license support that keeps each operator compliant. Remote teams handle round-the-clock operation monitoring, securing ISO 27001 recertification in 2024.
| Key Metric | Figure |
|---|---|
| Founded | 2006 |
| Staff count | 193 (full-time) |
| Core offices | London, San Giljan support hub, Cyprus R&D |
| Primary licences | UKGC, MGA, multiple U.S. state approvals |
| Notable brands | Caesars, Hard Rock Bet, Saracen Casino |
Core Solutions & Platforms
A short tour of the products and services you can add to your wishlist.
Sportsbook Solution & Trading Markets
Altenar’s – sorry, Amelco’s – sportsbook solution offers more than 1 300 pre-match and live markets with advanced pricing from Sporting Risk.
Amelco’s Sportsbook Platform Stack
The in-house stack covers odds, risk, multi-state wallet and a responsive app for iOS/Android; feeds plug into Caesars retail lounges and tribal kiosks in Arkansas.
Live Betting, Bet Builder & Virtual Sports
Quick-fire streaming pushes latency below one second; the new Bet Builder lifts BetSaracen parlays by 18 %.
Casino & Gaming Platform
A shared wallet gives casino cross-sell, while content from 60 studios arrives via the same API.
Casino Solution, Retail Integration & Self-Service Terminals
Over 700 retail self-service pods let gamblers print tickets and cash out on the floor, a model proven inside Saracen Casino.
Omnichannel App & HTML5 Gaming
The omni-channel front end serves web, mobile and kiosk, with all HTML5 games running under one codebase.
Technology & Innovation
Cutting-Edge Technology & PAM
A native PAM (player account management) engine tracks balances across states and verticals.
Geolocation, Compliance & Information Security
A new partnership with Radar delivers precise and reliable location verification, easing compliance across U.S. states. CEO Nick Patrick at Radar called the tie-up “a strategic step toward lower-latency checks”.
Premium Data Feeds, Risk Management & Analytics
Official data feeds from SportRadar and Genius keep lines aligned, while automated risk management flags anomalies in real time. Built-in dashboards help teams enhance hold and handle.
Partnerships & Market Presence
Solutions for Licensed Operators Worldwide
SCCG picked Amelco to deliver a turnkey suite to tribal and commercial groups.
North American Market: Caesars, Hard Rock Bet & Tribal Partnerships
Amelco technology underpins Hard Rock Bet and Caesars mobile, plus the tribal BetSaracen project.
Strategic Alliances: Entain, Saracen, Flutter & BettingTech Events
Deals with Entain, Flutter and Sporting Risk show continued collaboration at the top end of the sector. Look out for the ICE Barcelona booth if you want a product spotlight on the latest release.
Customer-Centric Services
Flexible, Personalised & Fully Managed Service
A flexible and personalised service lets partners choose managed trading or full control; uptime hit 99.97 % in 2024, a clear winner against peers.
Seamless User Experience & Customer Support
Brandon Walker, a Business Development Manager in Amelco, says a seamless user experience is now table stakes in the U.S. market. 24/7 customer desks answer tickets in under 15 minutes.
Programming Support, Integration & Optimisation
Dedicated squads handle API hooks, upgrades and ongoing product development, keeping each client current with the latest trend data.
Why Choose Amelco
Proven Performance & Award-Winning Solutions
Regulators fined rival tech vendors while Amelco cleared audits, reinforcing its record-breaking compliance run.
Scalable, Bespoke & Transparent Partnership
Whether you need a quick skin or a bespeak build, the model is fully scalable and backed by clear KPIs.
Conclusion & Call to Action
Finding a fast-paced partnership that fits your roadmap can be tough. If you want Amelco to deliver the next phase of your sportsbook or casino expansion, reach out through iGamingX now and let’s schedule a discovery session.