Company Overview
Aristocrat Leisure announced the purchase of NeoGames in 2023, closing the deal the following year and folding both NeoGames and Anaxi into a single entity branded Aristocrat Interactive.
The business now trades across five lines: Gaming Systems for land-based venues, full-service iLottery projects, an iGaming & Sports Platform, turnkey iGaming white-label solutions, and Content & Aggregation for third-party distribution.
Offices in Malta, Las Vegas, Tel Aviv and Sydney support clients in Europe, North America, LATAM and Africa. Recent Ontario and New Jersey launches extend reach in tightly regulated North American states.
Core Product Suite
Gaming Systems Segment & Land-Based Link-Ups
The gaming systems arm delivers loyalty, cashless and floor-management tools that connect Aristocrat slot cabinets with online accounts, giving bricks-and-mortar casinos a single wallet for on-property and digital play.
iLottery Capabilities & Government Partnerships
Through NeoGames tech, Aristocrat Interactive supports end-to-end instant-win and draw games, helping lotteries in Hungary and dozens of U.S. states move tickets and eInstants onto mobile channels.
iGaming & Sports Platform
- Front-end and back-end services include templated sites, content management, risk teams and a cross-brand wallet.
- Digital wallets, retention groups and 360° platform support are part of every deployment.
iGaming White-Label Solutions
The white-label programme powers independent brands – Betiton in Ontario is one recent example – covering licensing paperwork, payment routing and 24 / 7 player care.
Content & Aggregation Services
Operators tap more than 440 online titles from Aristocrat Gaming, Roxor Gaming and Wizard Games plus hundreds of partnered studios, delivered via a single content hub.
Technology & Architecture
Modular, API-First Micro-Services Design
Every segment runs on containerised micro-services; open APIs let partners plug the wallet, bonusing, or sports feed into existing stacks without downtime.
Free-Entry White-Label Packages
Start-up brands can go live on the firm’s template sites at low cost, adding casino, sports or iLottery modules as revenue grows.
Security, Responsible-Gaming & Compliance Frameworks
ISO-aligned controls, real-time affordability checks and 1-800-GAMBLER links appear across all brands, satisfying UKGC, MGA and multiple U.S. state rules.
Market Impact & Recognition
Tier-1 Operator Partnerships & Case Studies
Projects include Caesars Sportsbook & Casino’s custom “Caesars Ultimate Stars” slot for New Jersey and Michigan, built by Aristocrat Interactive Studios.
Industry Awards & EGR B2B Nominations
The division earned short-list spots for Platform and Lottery Supplier at EGR B2B 2025, reflecting rapid traction in both verticals.
ICE Barcelona 2025 Presence
At ICE Barcelona 2025 the firm will unveil new EMEA-ready cabinets and cross-channel features tying land-based games to the online platform.
Future Outlook & Innovation Roadmap
Expansion Plans & New Market Entry
Management targets Massachusetts iCasino and additional Canadian provinces once legislation clears, aiming to raise interactive revenue toward US$1 billion by 2027.
Upcoming Product Enhancements & AI Features
Work is under way on AI-guided bet suggestions inside the sports module and dynamic jackpot tools that react to player clusters in real time.
Vision for the Next Frontier of Connected Gaming
The stated goal: a single wallet and loyalty scheme that follows users from slot floor to mobile sportsbook, building a “new frontier of connected experiences” across all Aristocrat brands.
Our Verdict
Aristocrat Interactive pairs trusted land-based heritage with fresh online tech, covering gaming systems, iLottery, iGaming & sports, white-label packages and content aggregation through one contract. Operators ready to bridge property and digital play can contact Aristocrat Interactive – or speak with iGamingX – for a detailed demo and pricing.