Company Overview
Founded in 2001 as part of Sportradar AG
| Item | Detail |
|---|---|
| Parent company | Sportradar AG, St. Gallen, Switzerland |
| Brand launch | 2001; re-branded from Market Monitor – name changed but focus stayed on accurate sports data |
| Offices | 29 in 20 countries, supporting clients around the world |
| Staff | 3 900+ specialists in data science, trading & AI |
Headquartered in St. Gallen with Global Footprint
The St. Gallen HQ coordinates nodes in London, Las Vegas, Singapore and Montevideo, ensuring 24/7 local language service for each operator and sportsbook.
Brand Recognised for Sports Data & Digital Content Solutions
Betradar’s portfolio spans low-latency stream video, in-venue sensors and engagement widgets – over 20 distinct products and services trusted by elite bookmaker brands.
Core Sports Data & Services
Real-Time Data & Odds Solutions
The Live Data Service pushes update packets in < 0.3 s via an AWS backbone, giving traders the capability to react before the market shifts.
Live Data Service with Sub-Second Latency
AWS Global Cloud redundancy keeps SLAs at 99.97 % uptime, critical during peak season fixtures.
Odds Suggestions & Fully Managed Trading
For operators that prefer outsourcing, Betradar can deliver a turnkey desk – price discovery, risk settings and bet settlement – freeing teams to focus on front-end UX.
Statistics Centre
Historical databases cover 40 sport codes and 1 900+ leagues, a deep reservoir for pre-match models and strategy optimisation.
Integrity & Compliance
Fraud Detection System for Match-Fixing
The FDS screens billions of stakes to flag suspicious match curves; more than 4 100 manipulated events have been exposed since launch – an essential shield for the wider betting industry.
Partnerships with UEFA, FIFA & Confederations
Long-term cooperation with UEFA, FIFA, the Asian Football Confederation and CONCACAF aligns data sharing with law-enforcement probes.
Global Partnerships & Market Coverage
Operator Partnerships
Tier-one sportsbooks – Bet365, William Hill, Paddy Power, Ladbrokes – license Betradar feeds to stay ahead of market moves.
Media & Federation Tie-Ins
Official courtside deals with the NBA, MLB, NASCAR, ITF and NHL let Betradar supply ultra-rich content that boosts fan engagement across OTT and broadcast.
Technology & Integration
API-First Packages
Developers can customize endpoints via the self-serve portal and push new product tiles live in hours – no black-box lock-in.
AWS-Backed Global Cloud
Edge caching in 12 regions supports low-lag video and odds pushes, essential for real-time esports or in-play sports betting.
Awards & Strategic Growth
EGR B2B Recognition
Sportradar appears on the 2025 EGR shortlist for Platform and Lottery Supplier categories, validating its multi-vertical reach.
IMG Arena Acquisition
A $225 m agreement to buy IMG Arena widens the live tennis and golf rights portfolio – closing expected Q4 2025 after regulatory review.
Verdict
Whether you need raw data, managed sports betting solutions, or full omni-channel engagement layers, Betradar provides the technology, integrity tools and global network to keep your business ahead. Ready to explore a bespoke solution? Contact iGamingX and we’ll introduce you to the Betradar sales crew for pricing, demos and partnership design.