Broadway Gaming Limited Profile & History
Founded in 2010 by entrepreneur David Butler, Broadway Gaming began with the launch of Butlers Bingo and quickly expanded through organic growth and acquisitions.
Headquarters in Dublin & Global Offices
The parent company is registered at Hospitality House, 16-20 Cumberland Street South, Dublin, Ireland (D02 Y097), while operational hubs run in London, Sofia and Manila to cover 24-hour support.
UK Gambling Commission Licence & Irish Compliance
Broadway Gaming Ireland DF Limited holds UK GC remote-bingo licence #58267, and all B2C sites display Safer-Gambling tools and a detailed privacy policy aligned with Irish GDPR rules.
Core Products & Brands
Online Bingo Platforms
- Butlers Bingo – flagship site known for million-euro jackpot wins.
- Moon Bingo, Wink Bingo, Dotty Bingo and a family of “sister sites” acquired via the 888 Dragonfish deal.
Casino Game Portfolio
Slots from Pragmatic Play, Microgaming and Blueprint sit alongside virtuals and scratch cards, integrated through the Dragonfish-powered casino back end now branded Broadway Gaming B2B.
Platform & Technology
Scalable, API-First Casino Platform
A single REST-based API connects games, payments and KYC, while AWS auto-scaling keeps page-load times under 400 ms even during Friday-night bingo peaks.
Privacy, Data Protection & Responsible Gaming
Real-time affordability checks, custom deposit limits and the in-house GamProtect engine (launched Aug 2024) help players gamble responsibly across all brands.
Self-Service Terminals & Retail Solutions
For Irish clubs the group pilots in-venue tablets that log players into their online wallet, creating a friction-free retail/online bridge.
Services & Support
| Service | Detail |
|---|---|
| B2B white-label & turnkey | Complete bingo/casino site, UK licence cover, Dragonfish platform, payment routing and CRM. |
| Customer support | 24/7 chat and email from Dublin and Manila desks; VIP teams for high-value players. |
| Marketing & engagement | Multibrand affiliate network, cross-site jackpots, free-ticket drops and segmented bonus engine. |
Market Presence & Partnerships
Broadway Gaming operates in the UK, Ireland, Ontario and several emerging markets under local partnerships, and supplies Dragonfish tech to other operators via long-term platform agreements.
Player Experience & Compliance
Safer Gambling Initiatives
Sites carry GAMSTOP, GAMCARE and 1-800-GAMBLER links plus reality-check pop-ups and automated cool-offs.
Loyalty & Promotions
A shared wallet lets players earn daily free-bingo tickets and slot spins across multiple Broadway brands, boosting retention by 18% YoY.
Why Choose Broadway Gaming
- Proven bingo pedigree – over 15 years’ success with marquee brands.
- Flexible, secure platform – UK-licensed, GDPR-ready, easy API integration.
- End-to-end partner model – marketing, CRM and compliance supplied, so you can focus on acquisition.