Finnplay’s Overview
Finnplay launched in 2008 as a boutique platform shop and has since logged 15 years of experience supplying tailored back-ends to licensed brands. The business is based in Helsinki and markets itself as “the Nordic platform partner for compliant growth”, echoing the upcoming Finnish B2C licence regime.
Government plans confirm a competitive licence model from 1 January 2027, opening the door for private online casino and sportsbook entrants. Finnplay states the firm is “ready for Finland’s iGaming future” with localisation packs already drafted.
Managing Director Jaakko Soininen leads 110 staff spread across product, compliance and client-success functions. The company serves licensed operators in Sweden, the Netherlands, Lithuania, Estonia, Hungary and Mexico, with MGA and Romanian approvals in place.
Core Platform & Technology
Titan: Feature-Rich iGaming Platform
Titan is Finnplay’s platform brand, offering single-wallet account management, ISO 27001 hosting and 99.97 % uptime SLA.
Fully Integrated Casino & Sportsbook Solution
An open and fully integrated casino and sportsbook platform ships with 8 000+ titles and Betradar feeds for real-time odds.
Compliance-First Architecture
The stack includes country rule-sets, AML triggers and automatic self-exclusion syncing, meeting the “platform that’s compliant” promise.
Open API & Plug-and-Play iFrame Integration
Public REST APIs plus a plug-and-play iFrame let partners embed games or sports widgets inside existing front-ends in days.
Products & Services
Online Casino Games & Live Dealer Modules
Aggregation deals cover Pragmatic Play, Evolution and 40 additional studios, giving casino operators deep libraries without extra contracts.
Sportsbook: Real-Time Odds & Betting Markets
Partners can bolt on a Betradar-driven sportsbook featuring 70 sports, cash-out and combo-boost tools.
Engagement Tools: Missions, Personalisation & Responsible Gaming
Mission-style challenges, configurable limits and session-aware pop-ups help maintain responsible gaming standards while boosting loyalty.
360° Managed Services & Back-Office Tools
A cloud back office tool bundles KYC, risk, bonus and BI dashboards; optional 24/7 monitoring and localisation complete the 360 managed services layer.
Market Presence & Partnerships
Nordic Stronghold
Finnplay powers brands in Finland, Sweden and Norway, leveraging native-language CS and local payment flows.
Expansion into Lithuania, Estonia, Hungary & the Netherlands
Active tenants in Vilnius, Tallinn, Budapest and Dutch-licensed domains highlight the firm’s reach beyond the Nordics.
Partnerships with Licensed Operators & Lottery Corporations
Recent wins include Dutch white-label clusters and a Lithuanian state-lottery instant-win portal, underscoring traction with both private and public entities.
Events: NEXT.io Summit Valletta 2025 & ICE Barcelona 2025
Finnplay served as Silver Partner at NEXT.io Summit Valletta 2025, presenting on Finland’s reform, and will showcase Titan at ICE Barcelona 2025.
Why Choose Finnplay
Proven Track Record of Excellence
Fifteen years without licence breaches plus ISO 27001 certification confirm high trust among regulators.
Scalable, Turnkey Solutions for Operators
Single-tenant deployments, Kubernetes scaling and quick-start turnkey packs shorten launch time to eight weeks in new jurisdictions.
Commitment to Responsible Gaming & Player Protection
FinnSafe tools enforce spend caps, cooling-off and reality checks across all channels.
Dedicated Support & Continuous Product Updates
Quarterly release cycles and an assigned success manager ensure each operator keeps pace with market shifts and compliance changes.
Conclusion & Call to Action
If your roadmap calls for a flexible iGaming platform that puts compliance first while covering casino and sportsbook content, Finnplay deserves a close look. Contact iGamingX to learn more about Finnplay’s Titan stack and schedule a tailored demo.