About Metric Gaming
What does Metric Gaming do?
Metric builds and operates a multi-tenant sportsbook platform, combining proprietary pricing, an in-house trading desk and configurable front-end widgets to let partners run retail, web and mobile books from a single back office. Its flagship SuperLive engine streams second-screen markets that re-price after every play, drive and shot, creating thousands of extra betting opportunities each match.
Company details
| Item | Fact |
|---|---|
| Legal entity | Metric Gaming Technologies LLC |
| Licensing | UKGC licence #39552 & MGA licence RN/154/2019 |
| Headquarters | London, with satellite offices in Las Vegas & Tallinn |
| Staff | ~120 product, trading and data-science specialists |
Company history
Founded in 2012 by former pro-poker player Martin de Knijff, Metric spent three years building golf data sets before broadening into multi-sport in-play feeds. The business raised US $10 million in 2018 to fund its US expansion.
Metric Gaming products & iGaming solutions
In-house sportsbook
- End-to-end turnkey platform: account management, KYC, settlement and risk.
- 40 000 live events/month and market depths matching tier-1 suppliers.
Outsourced solutions
- SuperLive Odds Feed – in-play prices for NFL, NBA, MLB, NHL, PGA and top European football.
- Golf model built on hole-by-hole data from paid course scouts.
Tailored product & trading strategies
Operators can retain partial control via Metric’s “book-within-a-book” mode, setting margin, layout and promotion rules while Metric manages core pricing and liabilities.
Metric Gaming licensing & localisation
Metric is fully regulated by the UKGC and MGA, and partners with BetComply for fast technical certifications when entering new US states or Latin-American markets.
Metric Gaming features
World-class technology
- Cloud-native, multi-tenant architecture with per-client configuration and elastic scaling.
- Latency under 400 ms from trading engine to client API.
Engaging products
Second-by-second SuperLive markets, rich stats widgets and prompt settlement keep players in the bet cycle longer.
Top-tier service
24/7 trading desk, tier-1 disaster recovery and a dedicated integration squad shorten delivery timelines for each operator.
Payment providers & banking
Metric integrates all major gateway processors plus pay-ins and withdrawals via cash-cage API for hybrid retail/online deployments, and supports real-time balance updates via WebSocket.
Support & customer service
Partners receive Slack/Teams channels with on-call dev-ops, weekly roadmap calls and quarterly performance reviews that include churn, margin and risk-management dashboards.
Summary
Metric Gaming combines deep in-play know-how, flexible modular tech and proven regulatory credentials to give sportsbooks a competitive edge – especially if you value real-time markets, customised front-end experiences and a partner that can scale into newly regulated jurisdictions quickly.