Company Overview
History & Formation
Founded in 2018 by an “all-star crew of gaming professionals,” Rootz set out to build an agile, automation-first casino engine able to launch new brands in weeks.
Headquarters & Regulatory Licences
The company is based in St Julian’s, Malta, under MGA B2C licence MGA/B2C/599/2018 and in September 2022 secured one of Germany’s first nationwide slot permits.
Leadership Team & Workforce
Co-founder Lasse Rantala (CEO), Sam Brown (CCO) and MJ Piniella (CTO) lead a 300-employee “Rootz crew” spanning product, data science and DevOps.
Portfolio of Online-Casino Brands
| Brand | Launch | USP | Notable Awards |
|---|---|---|---|
| Wildz | 2019 | Spinback® reward that gifts a free spin after five dead spins | CasinoBeats Rising Star 2020 |
| Caxino | 2020 | 10 % weekly cashback, tiered loyalty missions | Nolimit City strategic launch partner |
| Wheelz | 2021 | Fronted by David Hasselhoff, lightning-fast navigation | CasinoGrounds Rising Casino 2021 |
| Spinz | 2022 | 24/7 in-house streaming studios & gamified chat | IGA Mobile Operator of the Year 2023 |
| Chipz | 2022 | Trustly Pay-n-Play for Sweden & Finland | – |
| Tuplaus | 2023 | Finnish-language, instant deposits & withdrawals | – |
Platform Technology & Security
ISO 27001 Certification
Rootz earned ISO 27001 in 2022, a prerequisite for the German licence and proof of top-tier infosec controls.
Lean Graphics & Efficient Code
Sites are built with React + Go micro-services, serving compressed SVG assets to keep average mobile page weight under 1 MB and first-load time below two seconds.
API-First Architecture
Open REST / WebSocket APIs connect payments, KYC and game suppliers such as Skywind and Nolimit City in hours, not weeks.
Innovation & Industry Recognition
- IGA “Innovator of the Year 2022” and five further nominations for 2023, including Online Gaming Operator of the Year.
- Wheelz crowned CasinoGrounds Rising Casino 2021.
- Continuous feature roll-outs such as Levelz™ mini-slot and Blitz® rapid-spin mode keep engagement high.
Managed Services & Support
Rootz Affiliates
A two-tier CPA/RevShare programme provides rapid K-payment cycles and granular reporting for B2B partners.
24/7 Community & Tech Support
Multilingual CS teams, Discord® fan hubs and real-time incident dashboards deliver sub-30-second average response.
Marketing & CRM
In-house machine-learning engines trigger personalised free-spin bundles and retention offers in milliseconds, boosting LTV across all brands.
Conclusion & Call to Action
Rootz proves that lean code, smart automation and brand personality can rewrite what players expect from online casinos. Operators and suppliers keen to plug into an award-winning, ISO-certified platform should reach out via Rootz.com to explore partnership and integration options.