What Is a White Label Online Casino Solution?
Below we explain the concept, weigh the pros and cons, and compare it with turnkey offerings, so you can decide which route best fits your business plan.
White Label Casinos Explained
A white label casino is a ready-to-use package where the supplier provides the licence, core software, payment gateway, back-office and game catalogue, while you add your brand and marketing. You focus on acquisition and retention; the provider handles compliance, hosting, KYC/AML, risk management and 24/7 support.
Over 65% of new casinos launched in 2024 used white label solutions to accelerate market entry.
Providers like SOFTSWISS and SoftGamings offer turnkey platforms, while operators manage branding and marketing. Typical features of such solutions include:
| Feature | Delivered by provider |
|---|---|
| Gambling licence (Curaçao, MGA, UKGC, etc.) | ✔ |
| Integrated payment methods & crypto wallet support | ✔ |
| 3 000 – 10 000+ slot, table, live dealer & sportsbook markets | ✔ |
| Player account management & bonus system | ✔ |
| Managed fraud & account-risk monitoring | ✔ |
| Multilingual customer support & CRM automations | ✔ |
Advantages and Disadvantages of White Label Casinos
| Aspect | Advantages | Disadvantages |
|---|---|---|
| Speed to market | Go live in 4-8 weeks versus 12-18 months for custom builds. | Limited deep-level customisation compared with a standalone build. |
| Cost | Initial fee from US $35 k – 200 k plus revenue share; far lower than US $0.5-2 millions for full development. | Ongoing 15-40 % GGR share can cut long-term margins. |
| Compliance | Master licence, banking and safer-gambling tools are pre-approved and compliant. | licence is tied to the supplier — changing provider means relicensing. |
| OPEX | Hosting, security, updates and game-content integration included. | Reliant on provider SLAs for uptime and new features. |
What’s the Difference Between White Label and Turnkey Solutions?
Turnkey packages still give you a pre-integrated casino platform, but the licence, payments and compliance remain your responsibility; you own and host the code base. A turnkey model suits well-capitalised operators seeking full control and the ability to switch suppliers, whereas a white-label route is ideal for new entrants that value speed and reduced regulatory burden.
How Much Does It Cost to Start a White Label Online Casino?
The market now offers modular price tiers:
| Cost item | Entry range | Mid-tier | Premium |
|---|---|---|---|
| Set-up & brand skin | US $35.000–50.000 | 80.000 | 150.000+ |
| Monthly platform fee | 5.000 | 10.000 | 20.000 |
| Revenue share (GGR) | 15% | 20% | 25-40% |
| Extra game verticals (live casino, sportsbook, crypto) | 2.000 each | Incl. | Incl. |
| Gaming licence top-up (Malta, UK, Isle of Man) | 50.000-200.000 | — | — |
“Most first-time operators underestimate licensing and payment-processor float. Budget at least US $75.000 in cash before the first bet is placed.” notes Vitali Matsukevich, COO at SOFTSWISS.
Key Providers of White Label Casino Platforms
It is a crowded field — below are the suppliers our analysts at iGamingX shortlist most often for clients.
Leading Providers in the Market
- SOFTSWISS: 270+ studios, crypto support, MGA & Curaçao sublicences.
- Cybetic: 8+ years in the industry, 8000+ casino games included
- Slotegrator: Fast Europe/LatAm entry, turnkey or white-label, focus on acquisition tools.
- BetConstruct: Spring Platform with sportsbook, eSports and risk management.
- EveryMatrix: Modular casino, sportsbook & payments; strong in regulated EU markets.
- NuxGame: Crypto-friendly, Web3 API, 24-hour onboarding.GammaStack Customizable UI, ready-to-use affiliate & CRM stack.
| Provider | Licences offered | Games | Languages | Indicative price | Notable clients |
|---|---|---|---|---|---|
| SOFTSWISS | MGA, Curaçao, Isle of Man | 27.000 | 15 | from €45.000 | BitStarz |
| Cybetic | Multiple | 8.000+ | 10 | from €15.000 | NDA |
| Slotegrator | Curaçao, MGA | 15.000 | 14 | from €40.000 | PlayAttack |
| BetConstruct | MGA, UKGC | 10.000 | 20 | from €60.000 | Vbet |
| EveryMatrix | MGA, Spain, DK | 9.000 | 25 | NDA | Norsk Tipping |
| NuxGame | Curaçao | 6.000 | 10 | from €35.000 | Velobet |
| GammaStack | Curaçao | 5.000 | 12 | quote | VIPTrend |
How to Evaluate and Choose the Right Provider
Use this quick checklist before choosing the best supplier:
- Licence & jurisdiction – Are you covered for the markets you intend to target (EU, LatAm, Africa)?
- Reputation & compliance track record – Review supplier penalty history and game-fairness certificates.
- Game content & sportsbook depth – At least 5 000 slot and table games plus live dealer.
- Payment methods & wallet tech – Cards, e-wallets, crypto and local APMs integrated.
- Integration effort – REST or GraphQL API, single back-office and data export.
- Support SLAs & account management – 24/7 multilingual help-desk, dedicated success manager.
- Commercials – Transparent fee schedule, exit clauses, no hidden mark-ups on PSPs.
How White Label Casino Solutions Are Developed
Creating a unique platform requires making many important decisions, but in general, most providers offer a similar roadmap.
Development Process Overview
- Template selection – Choose a responsive site theme or native app shell, customisable via CMS.
- Game content integration – Aggregator connects thousands of slot and live dealer titles via one API.
- Payment & wallet set-up – Fiat and crypto rails plugged in; AML triggers configured.
- Licensing & KYC flows – Master licence sublicence activated; automated ID-verification added.
- Marketing stack – CRM, affiliate tracking, bonus system and retention journeys deployed.
- Soft launch & monitoring – Risk dashboards and real-time BI ensure compliant operation.
Who Develops White Label Casinos From Scratch?
Specialist software providers and boutique studios build full casino platforms and sell them as white-label or turnkey: Cybetic, Betfoc, SOFTSWISS Studio, Digitain, Evoplay, Upgaming, EvaCodes, etc.
Case Study – Successful Launch
For example, Velobet went live on a NuxGame white label in just 45 days, spending under US $120.000 all-in and breaking even within six months thanks to aggressive crypto-sportsbook marketing.
Specialized White Label Casino Solutions
In addition to general solutions, some providers also offer white label solutions related only to individual products or product integrations: applications, optimized mobile versions of web casinos, crypto casinos and creation of games using the white label system.
White Label Crypto Casino
Crypto turnover in iCasino hit US $81.4 bn GGR in 2024, a five-fold leap since 2022. Providers like SOFTSWISS and Betfoc offer Bitcoin, ETH and USDT wallets plus provably-fair games — ideal for Web3-savvy audiences.
Mobile White Label Casinos
Mobile generated 58% of Europe’s online gambling revenue in 2024 and keeps climbing. Opt for PWA or Flutter apps to give players a frictionless gaming experience and push notifications.
White Label Casino Apps
Standalone apps bring higher engagement but require store compliance; Apple now demands UKGC-style “identity-linked” accounts for real-money gambling, adding 6-8 weeks to launch schedules.
White Label Casino Game Development
Studios such as Evolution, Pragmatic Play and LuckyStreak license bespoke live tables under your brand for US $5.000-25.000 per month plus setup.
Essential Tips for Successfully Launching a White Label Casino
- Secure the right licence early — Curaçao reforms now require individual operator registration; start the paperwork Day 1.
- Curate best-in-class game content — Mix popular slots with localised table games and live dealer to maximise acquisition and retention.
- Optimise payment methods — Offer at least five APMs per target region, including crypto.
- Deploy robust bonus system & CRM — Segment players and automate offers to lower churn.
- Invest in responsible-gambling tools — Self-exclusion, spend limits and real-time behavioural alerts keep you compliant and build trust.
- Leverage data-driven marketing — Track lifetime value per channel and re-invest intelligently.
Conclusion & Next Steps
A white label casino gives entrepreneurs a shortcut into the USD 95 billion online gambling market with manageable upfront costs starting around USD 40.000 and launch windows under two months. If you’re serious about scaling an iGaming brand quickly and easily, contact iGamingX today — we’ll match your goals with the best-fit platform providers, negotiate pricing, and manage the integration end-to-end so you can focus on growth.
